Sage Accpac ERP is an end-to-end, highly functional mid-market business software solution that addresses a wide variety of general, vertical and specialist requirements.

With over 2.8 million individual users and 38,000 corporate accounts in over 25 countries, ACT! by Sage is the best-selling contact and customer manager software.

Sage CRM is a CRM application offering best practice marketing, sales and customer care capabilities

Sage SalesLogix is a customisable and scalable CRM solution, on Windows, Web and/or Mobile Devices.

Through its integrated family of construction and real estate management solutions, Sage Timberline Office financial and operations software gives you highly developed cross-functional capabilities to pull everything together for streamlined, single-source control.

Business-Building Track Preliminary Agenda


TBC	Chris Moriarty, Director, Strikeforce Sales	TBC	Friday 24th October 11.00 am	One Hour
Sustained Success through Focus and Differentiation	Rob Johnson, Senior Director, Sage Partner Programs	“What business are we in?” This question was first asked in the 1960 HBR article “Marketing Myopia” by Theodore Leavitt, started the discussion on essential need for businesses to focus first on their customers, not their products or internal structures, who wish to enjoy sustained growth and success and avoid irrelevance and defeat. This session will move that concept into action by discussing key strategies to create sustained growth and profitability in an era of searing economic pressure and intense competition.	Friday 24th October 12.00 pm	One Hour
Brand-Building and Lead Generation Initiatives with Sage	Roshan Unantenne, Vertical Industry Programme Manager, IBM Australia	The aim of this session is to demonstrate how partnering with IBM will help Sage partners in (a) Brand building and (b) Lead generation. We will cover 2 programmes within IBM which could achieve this. Michael Friedberg will talk about the "IBM Express Advantage Programme" which is aimed at SAGE/IBM co-branded marketing activity such as IBM organised events, solution catalogues, web sites etc. Roshan Unantenne will talk about the "IBM Vertical Industry Programme" which is for targeted lead generation sales and marketing activities for those partners who have a focus in niche vertical market.	Friday 24th October 2.30 pm	One Hour
Cost-Effective Marketing using Direct Marketing and eDirect Marketing properly	Ed Commander and Nigel Smith, Directors, The Hub Agency	TBC	Friday 24th October 3.30 pm	One Hour
Sage Partner Programs and Engaging in Strategic Sales	Sage Staff	TBC	Friday 24th October 5.00 pm	One Hour
Your Marketing in 2009 – Creating Local Expertise, Delivering Global Strength: Inspiration and ideas to drive your marketing and sales in 2009	Paul Nelson, Director Sage Australia Marketing	You may have seen Sage’s recent print and television advertising which features the strap line, Local Expertise, Global Strength. This line is the inspiration for this marketing presentation, which intends to provide local marketing suggestions for your business, whilst also briefly overviewing Sage’s plans for delivering global brand strength to support you in your future marketing. The main thrust of this presentation will provide you and your team with creative suggestions, so you have the expertise to drive your local marketing in what’s expected to be a tougher 2009. Come along to hear from one of Australia’s leading marketers who will provide practical, straightforward and cost effective suggestions on how to market your business in 2009. Paul will also briefly overview Sage’s new global brand identity to be unveiled in the coming year and what support you can expect from Sage at a corporate level throughout 2009.	Saturday 25th October 8.30 am	One Hour
Best Practice Email Marketing	Lee Chadwick, Director Sage eMarketing	TBC	Saturday 25th October 9.30 am	One Hour
Developing a Nurture Marketing Calendar to Increase Client Retention and Lead Close Rate	Neels Du Plooy	TCB	Saturday 25th October 11.00 am	One Hour
Creating an effective business plan (including succession planning, remuneration, methodologies and structure)	Jacques Van Schalkwyk	TBC	Saturday 25th October 12.00 pm	One Hour
Seven Steps to SEO Success	Keith Paulin, Director, Search Engine Optimisation Works	A very practical, hands on session that will take delegates through seven practical things that they can do on the following Monday to start their website moving up the Search Engine Results. These include Keyword Research, Beating the competition, Titles, Tags and Tribulations, SEO Copy Writing, Images and video, Sitemaps and The Missing Link. This will include a range of simple SEO Tools available for each step.	Saturday 25th October 2.00 pm	One Hour