Sage Accpac ERP is an end-to-end, highly functional mid-market business software solution that addresses a wide variety of general, vertical and specialist requirements.

With over 2.8 million individual users and 38,000 corporate accounts in over 25 countries, ACT! by Sage is the best-selling contact and customer manager software.

Sage CRM is a CRM application offering best practice marketing, sales and customer care capabilities

Sage SalesLogix is a customisable and scalable CRM solution, on Windows, Web and/or Mobile Devices.

Through its integrated family of construction and real estate management solutions, Sage Timberline Office financial and operations software gives you highly developed cross-functional capabilities to pull everything together for streamlined, single-source control.

Speakers



Photo Presenter Biography  
Larry Ritter Larry Ritter is Senior Vice President of Global Product Management and Marketing for Sage CRM Solutions. Larry leads product strategy, development, testing, and marketing for the Sage CRM Solutions product family comprised of ACT! by Sage, Sage CRM and Sage SalesLogix. With 20 years of software industry experience and, prior to Sage, lead product development efforts for Citrix Systems and Hewlett Packard., Larry joined Sage in 2004 and as a senior executive within the company’s Global CRM Organization has helped evolve the ACT! product line for use by corporate customers and specific industries, guide Sage CRM and Sage ERP front and back-office integration, and lead the re-architecture of the Sage SalesLogix platform. He is also a significant contributor to the Sage CRM Solutions 2010 strategy and vision, as well as individual product roadmaps.  
 
Keith Rieders As the Senior Director of Sales for the Construction and Real Estate Business Unit of Sage Software, Keith is responsible for a variety of sales department initiatives including industry sales managers, regional account managers and partner recruitment.  Keith is also actively involved with other Business Partner communications and programs.    Keith is a 30 year veteran of Timberline, and prior to taking on this role has served in a variety of management, sales, marketing, implementation and support functions.  Keith works at the CRE campus in Beaverton, Oregon.
  
Karen Greene Karen Greene A certified consultant with the Timberline Office product line since the late 1980s, Karen and her partner founded The Strategies Group, a Timberline re-seller based in South Carolina and Georgia. Karen joined Sage in May 2006 with the acquisition of Contractor Anywhere’s Service Management product. As SM certification manager for the STO product line, Karen is focused on ensuring that SM consultants have access to the resources and materials they need to successfully service our end users. Karen works from Atlanta, GA.
 
Gary Simpson Currently the Product Line Manager for the Sage Timberline Office suite, Gary has 19 years experience in designing, implementing, training, supporting and testing computer-based estimating software.  Prior to joining Timberline in 1989 he spent 8 years in construction management, primarily on large commercial projects and has a degree in Construction Engineering Management from Oregon State University.   
Stephen Oar Stephen Oar Stephen Oar has worked in the software industry for more than 16 years. He is currently a Senior Product Manager with Sage Software, and is part of the SalesLogix team. He has been with Sage for more than four years.  Stephen is responsible for the development and strategic direction of the various reporting and business intelligence solutions within SalesLogix, as well as the marketing module. Most recently, he has had a leading role in the planning, development and release of SalesLogix 7.5. 
Jeff Richards Jeff Richards is Head of Training Program Development for Sage CRM. He is responsible for providing the technical education for the Sage CRM Development Partner community. He writes and presents regularly on Sage CRM development techniques, hints and tips. He also provides education and training for the staff of local Sage companies in new technical features and acts as a resource for Sage trainers as they develop their training courses. Jeff has been working with Sage CRM since early 2001 (version 2.85) and he has a thorough understanding of the issues faced by partners carrying out implementations. Jeff has been working within the Software Industry since 1993 and has a strong background in Business Rules and Workflow. 
Tom Nolan As Director of Product Management for Sage CRM, Tom is responsible for defining the product roadmap for the Sage CRM product set, as defined by the needs and feedback of the global Sage CRM customer base. He is also responsible for evangelising the product, defining product strategy and communicating upcoming features and releases throughout the worldwide Sage CRM business partner community. Tom has over 19 years of IT experience in varied roles such as Development, Consulting, Implementation and Product Management, with both national and international software organisations, and has been part of the Sage CRM product team since 1999. 
Scott Zandbergen As Vice President of Product Management, Scott Zandbergen is responsible for the overall product strategy for the Sage Accpac product portfolio.  Being a strong customer advocate, he believes in staying very connected to both customers and partners in order to develop products that are truly market driven.  In his prior role at Sage, Scott was Director of Product Management for Simply Accounting. Scott joined the former Accpac International in 1997 as an Account Manager tasked with creating a network of Simply Accounting consultants.  He created the Simply Accounting Business Partner Program and grew it to over 2000 members by 2001 when he moved into the role of Product Marketing and Product Management.  Prior to Sage, Scott was an Account Manager with Merisel Canada, a distributor of computer hardware and software.
Benjamin Lederer Having previously worked for Symantec doing virus removal for a year, Benjamin has been working in support for ACT! for the last 4 years since the release of ACT! 2005. Currently handling escalated cases from several call centers, Benjamin has also been working directly with ACT! Development to resolve in-market defects. Ben has written the book on resolving ACT! synchronisation issues and has top-of-the-line expertise in ACT! installations, customisation, and web for large deployments.
Stephen Smith Stephen Smith has been involved in developing software for twenty years. After graduating with a Masters of Mathematics from the University of British Columbia, He worked for a number of high tech companies in the Vancouver area before joining Computer Associates in 1992. He started as a Software Engineer working on the original CA-Accpac/2000 product with the System Manager team.  Stephen is now the Chief Architect in charge of developing the technology roadmap for the Sage Accpac ERP Extended Enterprise product line.
Brandon Balsley Brandon Balsley, a Sr. Product Manager for ACT!, has over 12 years of software experience, 8 years with ACT!, and four years at a startup, providing him with a broad range of software industry knowledge. He has worked on ACT! Windows, Web, and mobile products during his tenure with Sage, leading product release teams to multiple successful ACT! launches.  Brandon’s current focus is on the SaaS and mobile markets where, he is leading the introduction of several new products and services into these highly dynamic spaces.
Jason Askelson Jason Askelson has spent his entire career working with CRM technologies.  Prior to joining Sage Software’s CRM division as Director of Sales Engineering and Professional Services in August of 2007, he spent 9 years working directly with Sage SalesLogix either as a business partner or as a customer.  As a partner, he was Vice President with Doextra Corporation managing many aspects of the business including development, training and sales engineering.  After leaving Doextra and prior to joining Sage, Jason was responsible for deploying SalesLogix throughout EMEA and Asia / Pacific for Telelogic as their Global Director of CRM. As Director of Sales Engineering and Professional Services for Sage Software’s NA CRM Division, Jason has responsibility for the pre-sales technical team as well as post-sale implementation group.  With the release of 7.5, both teams are heavily leveraged to push the limits of what can be done on this exciting, new platform.
Keith Fenner Keith is the Vice President of Strategic Sales for Softline Accpac. During his tenure, Keith has been instrumental in providing ACCPAC solutions across Europe, Middle East, Africa, Australia and Russia.  These solutions often involved multinational implementations across broad geographical regions. Keith was responsible for certain product lines during this period including ACCPAC CRM, ACCPAC Online (ASP Hosting) and eCommerce. Keith rejoined Softline ACCPAC in 2006 to direct Strategic Sales across Africa with a special focus on corporate CRM solutions and end to end ERP systems.  He previously worked as Director of Sales for AccTech Systems, Africa’s largest partner achieving leading partner status in both 2004 and 2005.  Keith has been involved in ERP solutions for more than 12 years and has recently launched the Sage ERP X3 into Africa with great success and has continued his focus on vertical solutions utilising the end to end Accpac application suite.
Paul Nelson This session is facilitated by Paul Nelson, who created and leads an organisation called BrandMatters. They’re no strangers to us here at Sage, having assisted in our corporate brand, marketing and advertising strategy development for over three years now. Prior to establishing BrandMatters, Paul led numerous marketing and brand strategy projects for a range of client organisations. These included: Leadership of Corporate and International Brand Management for AMP, responsible for corporate brand strategy in Australia, UK, India and Japan. Marketing Directorship at Tip Top Bakeries, one of Australia’s largest food brands. Prior to Tip Top Bakeries, Paul spent six years as Marketing Manager - Adults, for McDonald’s Family Restaurants. Paul also has five years experience in marketing and sales management for DHL Couriers in Sydney, London and Bahrain. Paul has a Masters in Marketing Degree from University of Technology, Sydney.
Bob Morton Bob is 41 years old and was born in Wellington New Zealand.  He is married to Jude and has three young children, Finn, Ryan and Jessica all aged 8 years old. Prior to his appointment as Queensland State Manager he has held several executive positions within IBM including Large Enterprise Sales Leader and System i Business Unit Executive both within the Systems and Technology Group.  Also Northern Region Manager based out of Auckland New Zealand. Before joining IBM in 2001 he had a successful 10 year career at gen-i Ltd in New Zealand holding positions including General Manager of Client Marketing, General Manager of the Southern Region and several senior account executive roles. Bob holds a Bachelor of Commerce and Administration degree from Victoria University in Wellington New Zealand, and is a keen sportsperson enjoying soccer as an over 35 player and coach of a junior team.  
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